Brand awareness.

Have you ever wondered who the face was behind your beloved brand?Come across two products that felt almost identical in texture,colour,smell and wondered if they had the same creator behind them?

Have you noticed some brands replying to your emails with a different company’s name attached to their email address and wondered,does that company own that brand?

After i recently discovered Estee Lauder own Origins,i began looking into what other brands they owned and into the world of private labeling i stumbled.

I know a lot of people will already know what private labeling is,but for those of us who don’t I’ll summarise.Usually one big company will offer their products under a “smaller” brands name. They’re normally offered as lower priced,more affordable alternatives,the first mind trick in the wonderful world of privatisation.

The “parent company” is smart and they know how to work us,they’ve done their research and make sure each brand has a different image,customer perception and price range. Which allows them to dress up products as they see fit,be that affordable or high-end.It becomes an easy business when you have customers throwing their money at the more popular brands to out do others.Some brands will promise “their” products are better quality but in reality they aren’t,they most likely have the same/similar ingredients.

Here is what i’ve found:

L’oreal own: 

  • NYX
  • Kiehl’s
  • Urban Decay
  • Garnier
  • Maybelline New York
  • Essie
  • The Body Shop
  • Lancome paris
  • Giorgio Armani beauty
  • YSL
  • Biotherm
  • Ralph Lauren fragrances
  • Shu Uemura
  • Shu Uemura art of hair
  • Cacharel
  • Helena Rubinstein
  • Clairsonic
  • Diesel
  • Viktor Rolf
  • Yue Sai
  • Maison Margiela
  • Guy Laroche
  • Paloma Picasso
  • Proenza Schouler
  • L’oreal paris
  • African beauty brands
  • L’oreal Professional
  • Kerastase
  • Redken
  • Matrix
  • Pureology
  • Mizani
  • Decleor
  • Carita
  • Vichy
  • La Roche-Posay
  • SkinCeuticals
  • Roger&Callet
  • SanoFlare

Estee Lauder own:

  • Origins
  • Smashbox
  • Tom Ford
  • M.A.C
  • Aveda
  • Aerin
  • Aramis
  • Bobbi brown
  • Bumble and Bumble
  • Clinique
  • Darphin
  • Donna Karan new york
  • Estee Lauder
  • Glamgow
  • Jo malone
  • Kiton
  • La Mer
  • Lab series
  • Le labo
  • Ojon
  • Marni
  • Michael Kors
  • Osiao
  • Prescriptives
  • Rodin olio lusso
  • Tommy Hilfiger
  • Tory Burch

LVMH Group own:

  • Sephora
  • Benefit
  • Guerlain
  • Acqua Di Parma
  • Christian Dior
  • Givenchy
  • Parfumes Loewe
  • MakeUp ForEver
  • Kenzo Parfums
  • Fresh
  • Marc Jacobs
  • Louis Vuitton
  • Fendi
  • Mercier
  • DFS

Shiseido own:

  • Nars
  • Bare Minerals
  • Cle de peau beauty
  • Elie Saab
  • Issey Miyake
  • Joico
  • Laura Mercier
  • Narciso Rodriguez
  • Revive
  • Serge Lutens
  • Shiseido
  • Tsubaki

Unilever own:

Way too many brands for me to write them all in a combination post,i will just pick out my favourites from this company and list them.

  • Dove
  • Timotei
  • TRESemme
  • Vaseline
  • Sure

Procter & Gamble own:

  • Head & shoulders
  • Herbal essences
  • Olay
  • Pantene
  • Aussie

Johnson & Johnson Ltd own:

  • Neutrogena
  • Clean & clear
  • Johnsons
  • Aveeno
  • Piz Buin
  • Regaine

I didn’t name all the brands owned by each company because lets face it,i’d be here all day but if you would like to read further into any of the companies i’ve listed here just go onto the company’s website and click on their homes/groups tabs.A full list should be brought up for you,very detailed descriptions on each brand.

So when you’re comparing products and wondering why the ingredients of your Kylie lip kit is identical to that of colourpops or if you’re curious to know if crown and morphe are twinning,it might be because they’re owned by the same company…

Hope you found this useful,it might help save you a few pennies on those impulse buys.It’s definitely helpd me.


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